Every hour your site underperforms is revenue you never get back.
Ecommerce Optimization Agency

We optimize everything between your traffic and your revenue.

Conversion audits, SEO, Shopify development, and automations. Start with a full funnel audit that finds exactly where your store is losing revenue, delivered in 7 business days.

Key results and stats

5x

Paid Traffic CVR

131%

Revenue Increase

25%

Subscription Rate

$0

Spent on Additional Traffic

The Problem

You're paying for traffic that your site is actively losing.

Most ecommerce brands spend thousands per month on ads sending people to a site that converts at 1 to 3%. That means 97 to 99% of visitors leave without buying. The problem is not your product. It is not your ads. It is the experience between the click and the purchase.

01

Revenue Leaks You Can't See

Add to cart buttons invisible on mobile. Reviews buried in tabs nobody opens. Shipping costs that surprise at checkout. These are not design preferences. They are revenue killers hiding in plain sight.

02

Zero Purchase Psychology

Cold traffic from ads needs trust, education, and confidence before buying. Most product pages provide none of it. Visitors want to buy. Your site does not give them a reason to commit.

03

Every Visitor Costs Money

At a 2% conversion rate, you pay to acquire 100 visitors and lose 98 of them. That is not a traffic problem. That is a conversion problem. And it compounds every single month.

The Results

Real stores. Same traffic. More revenue.

DTC Supplements Brand

3.2% → 7.4% CVR
131% revenue increase · 18% AOV increase

Mobile performance issues were tanking 81% of their traffic. Product pages buried 1,400+ five star reviews in hidden tabs. Homepage skipped brand education entirely for cold ad traffic. Built a prioritized roadmap and implemented over 8 weeks.

8 weeks

Health & Wellness Brand

Under 1% → ~5% CVR
5x paid traffic conversion rate

Paid traffic was converting at under 1% because the landing experience had zero alignment with the ad creative. Restructured the funnel from ad click to purchase so paid visitors got the trust signals, education, and product framing they needed to convert.

Paid Traffic Focus

DTC Skincare Brand

4% → 25% Subscription
15% add to cart rate improvement

Product page restructure focused on surfacing the subscription value proposition earlier in the page, reducing decision fatigue around plan selection, and improving the add to cart experience.

Subscription Focus

"Most brands we audit are leaving $30 to $50k per month on the table and have no idea."

What's Inside

A full forensic audit you keep regardless of next steps.

The audit is a standalone product. You get a detailed, prioritized roadmap with revenue projections and implementation instructions whether or not you continue to ongoing work with us. It is yours to keep and act on.

Executive Summary

Your current conversion rate vs industry benchmarks, and what the gap is costing you in real revenue.

Conversion Psychology

Why each issue kills purchases. The 3 second window, decision fatigue, friction points, and how users actually make buying decisions.

Quick Wins

Low effort, high impact changes your team can implement immediately. Each with what to change, why it matters, and the specific action to take.

Major Problem Areas

4 to 6 core issues ranked by revenue impact. For each: what we found, the psychology behind why it costs you money, and detailed implementation instructions.

Current State Analysis

Complete metrics baseline: traffic by source and device, funnel drop offs, product performance, revenue data, and site speed scores.

Revenue Projections

Conservative and optimistic revenue projections plus a framework to track ROI as changes roll out.

Pricing

Two ways to work with us.

Start Here

Conversion Audit

$2,997

One time. No commitment required.

  • Full funnel forensic audit
  • Delivered within 7 business days
  • Prioritized roadmap by revenue impact
  • Revenue projections (conservative and optimistic)
  • Detailed implementation instructions
  • Yours to keep regardless of next steps
Get Your Audit
Full Service

Ongoing Optimization

$5,000/mo

Month to month. No contracts, no minimums. The work speaks for itself.

  • Everything in the Conversion Audit (included)
  • Ongoing conversion optimization
  • SEO and organic growth
  • Shopify development
  • Automation builds
  • Site speed optimization
  • Product page rebuilds
  • Cart and checkout improvements
  • Anything else your store needs to grow
Book a Discovery Call
Who We Work With

Built for ecommerce brands serious about growth.

DTC & Ecommerce Brands

You are driving traffic but not converting enough of it. You know there is money being left on the table. You just cannot see where.

  • Doing $50k+/month in revenue
  • Converting under 4%
  • Spending on ads but not seeing returns
  • Want a team to find the problems and handle implementation

We also offer white label conversion audits for agencies and partners. Email us for partnership details.

Who's Behind This

Meet Carson Cobb.

Carson Cobb, founder of Ghost Revenue

Carson has spent 6+ years in Shopify development and ecommerce optimization across DTC brands in supplements, health and wellness, skincare, food and beverage, and CPG. He has audited and optimized dozens of stores, identifying the revenue leaks that analytics dashboards miss. Ghost Revenue also consults on structured data and technical discoverability for brands that want to show up wherever search engines and AI systems send buyers.

How It Works

From first call to full roadmap in one week.

No drawn out onboarding. No guessing. We start with the data and build the roadmap.

01

Book a Discovery Call

15 minutes. We discuss your site, your goals, and whether the audit is the right fit.

02

We Audit Everything

Every page. Every funnel step. Mobile and desktop. Within 7 business days you have a complete breakdown of where revenue is leaking and why. Some clients stop here and implement on their own. That works.

03

We Implement and Optimize

For brands that want the fixes handled, we execute the full roadmap. Conversion optimization, SEO, development, automations. Whatever your store needs, month over month.

Frequently Asked Questions

Ecommerce optimization & our audit

What does Ghost Revenue do?

We are a full service ecommerce optimization agency. Conversion optimization, SEO, Shopify development, automations, and anything else standing between your traffic and your revenue. Every engagement starts with a forensic conversion audit that finds exactly where your store is losing money.

How much does it cost to work with Ghost Revenue?

Our Conversion Audit is $2,997. It is a standalone product that includes a full funnel forensic analysis, prioritized roadmap, revenue projections, and implementation instructions, delivered within 7 business days. For brands that want ongoing implementation, our retainer is $5,000 per month with no contracts and no minimums. The audit is included at no additional cost during onboarding.

What results can I expect?

Results vary by site. A recent supplements brand went from 3.2% to 7.4% conversion rate, 131% more revenue from the same traffic, after implementing the audit roadmap over 8 weeks. We took a health and wellness brand's paid traffic CVR from under 1% to nearly 5%. A skincare brand's subscription rate jumped from 4% to 25% after a product page restructure.

Who is Ghost Revenue for?

We work with DTC and ecommerce brands doing $50k+ per month in revenue who are converting under 4% and want to find where revenue is leaking. The audit works whether you want us to implement the fixes or have your own team handle it.

Can I just get the audit without ongoing work?

Yes. The audit is a standalone product. You get the full roadmap and can implement it yourself, hand it to your dev team, or hire us to do it.

What if I already have a dev team?

The audit deliverable includes detailed implementation instructions your team can follow directly. Many of our clients use the audit as a blueprint for their internal team.

Get Started

Every day you wait is another day of lost revenue.

Your site is losing sales right now from traffic you already paid for. The audit finds exactly where.

Get Your Conversion Audit
Get Your Conversion Audit